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Sony XE90xx (2017) Series

alaTest has collected and analyzed 964 reviews of Sony XE90xx (2017) Series. The average rating for this product is 4.6/5, compared to an average rating of 4.3/5 for other products in the same category for all reviews. Reviewers are impressed by the design and price. The sound and usability are also appreciated, but there are some critical comments about the energy efficiency. There are some mixed comments about the remote control.

image quality, usability, sound, price, design


We analyzed user and expert ratings, product age and more factors. Compared to other products in the same category the Sony XE90xx (2017) Series is awarded an overall alaScore™ of 96/100 = Excellent quality.

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Review analysis

(Based on 964 reviews)

Expert Reviews  

User Reviews  

Showing 141 review(s)

Expert Reviews User Reviews


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Showing 1 - 10 of 141 Show Reviews: in English | in other languages (157)

Recommended by TR

Expert review by : Steve May (

Sony KD-55XE9005


It may look like just another cookie-cutter UHD TV, all ultra-slim bezel and tricked out HDMI inputs, but Sony's XE90 line offers buyers something a little special: direct LED backlighting with local dimming.

Ultra-crisp imagery with uniform black-level performance and watchable HDR, make this an unquestionably superior Sony TV offering.

Mar, 2017

Techradar Best in Class 2017

Expert review by : Steve May (

Sony Bravia XBR-55X900E review


This is the HDR flatscreen we've all been waiting for

Direct LED with local dimming ; Excellent motion handling ; Unfussy but elegant design ; Surprisingly good audio

HDR is a bit dim ; Rubbery remote ; Power brick is inconvenient ; No 3D support

It may not offer the same peak brightness as Sony’s flagship UHD sets, the X930E and X940E, but this 4K direct LED backlit screen is still a brilliant buy.

Nov, 2017

Consumer review (

Superb Sony product


I purchased a 49 inch version in February and needed a replacement set for an 8 year old Sony in the other room, I initially due to price purchased a 50 inch Panasonic tx750eb, this faulted on day one , returned it to branch and after a few days...

Jul, 2018

Consumer review (

Sony 55 Inch 4K Ultra HD HDR TV


Purchased this TV two weeks ago, after seeking advice to find the best image quality for my budget. It was a great buy, fantastic picture, reasonable sound quality, a bit fiddley to get used to the menu and I probably have still not realised all the...

Jul, 2018

Consumer review (

Fantastic picture


We have only had this TV for a week and so far we are very pleased, the delivery guys were prompt and very caring.

Jul, 2018

Consumer review (

Great picture


I bought this tv about 3 weeks ago the picture is amaizing especially with the ps4 pro. The android tv platform is a bit slow but hopefully with updates this will improve.

Jul, 2018

Consumer review (

apps never work


i bought this a few days ago. the guys in the shop were helpful and i'm pretty happy with the screen. however.... When i bought my previous tv i was told the apps would "just work" they didn't. so i specifically asked if the apps would work on this tv,...

Jul, 2018

Consumer review (

All Good


Looks good, sounds good and picture is great, probably does a lot more than I know about but all is good so far

Jul, 2018

Consumer review (

Excellent TV


I've had this a couple of weeks and the picture quality is superb. It was very easy to set up and I was watching the tv within 20 minutes of opening the box. Good service from RS as usual would have no hesitation in recommending this tv

Jul, 2018

Consumer review (

Great TV, Android interface is slow.


Great TV, but android interface lets it down. For the cost of this TV that should be addressed. Overall, happy with this purchase. The picture is fantastic. Richer Sounds : Lots of issues actually buying this TV and was unable to check if my local...

Jun, 2018

Price comparison for Sony XE90xx (2017) Series

  Store     Price
Sony KD-43XG8196BU 43 Inch 4K HDR Smart TV
At a glance. HDR with HDR10+: HDR deepens your view and shows shades previously unseen in home...
£675.00 TO SHOP
Sony Bravia KD-55XG7073 55 Inch 4K Ultra HD HDR...
Sony has ruled the roost of image, sound and build quality for six generations of 4K UHD. The Sony...
£689.00 TO SHOP
Sony Bravia KD-49XG7073 49 Inch 4K Ultra HD Smart...
Enjoy a beautifully realistic 4K HDR picture with Sony’s XG70. Enhanced by the authentic colour range of...
£698.00 TO SHOP
Sony Bravia KD-55XF9005 55 Inch 4K Ultra HD HDR LED...
Discover the true-to-life detail of 4K High Dynamic Range images with the Sony BRAVIA XF90. Boosted by the...
£969.00 TO SHOP
Sony KD-49XG9005 49 inch UHD 4K TV
Supreme brightness, stunning realism. Thanks to our ingenious Slim Backlight Drive, this 4K HDR television...
£1099.00 TO SHOP
Sony Bravia KD-55XG8505 55 Inch 4K Ultra HD Android...
At a Glance :. Screen size - 55 Inch. Display Format - 4K Ultra HD HDR. Smart TV - Yes. Ports - 4 x HDMI...
£1298.00 TO SHOP
Sony KD65XF9005BU 65inch 4K HDR LED SMART TV...
The Sony 4K HDR Processor X1 Extreme™ includes powerful real-time image processing for ultra detailed...
£1484.00 TO SHOP
With unmatched processing power, the Picture Processor X1™ Ultimate detects hundreds of different objects...
£1494.00 TO SHOP
Sony KD65AF9BU 65inch 4K HDR OLED SMART TV Twin...
Powered by the Picture Processor X1™ Ultimate, this best picture quality TV pairs the deep black and...
£3094.00 TO SHOP
Sony KD65AG9BU 65inch 4K HDR OLED SMART TV Twin...
See how we've combined our most powerful Picture Processor X1™ Ultimate with Pixel Contrast Booster™ and...
£3999.00 TO SHOP

Note: Please check the product information and price with the store.