Fujifilm X10

1248 reviews

Jun, 2025

Positive
performance (312)
usability (225)
portability (205)
design (193)
image quality (166)

Negative
battery (50)
energy (5)
water proof (1)

General overview
Price comparison

alaTest has collected and analyzed 1248 reviews of Fujifilm X10. The average rating for this product is 4.2/5, compared to an average rating of 4.3/5 for other Digital Compact Cameras for all reviews. Reviewers really like the image quality and design. The portability and performance also get good views. There are some mixed reviews about the viewfinder, and some have doubts about the water proof and energy efficiency.

usability, performance, portability, design, image quality

battery, energy, water proof

We analyzed user and expert ratings, product age and more factors. Compared to other Digital Compact Cameras the Fujifilm X10 is awarded an overall alaScore™ of 91/100 = Excellent quality.

Review analysis

(Based on 1248 reviews)

Expert Reviews

User Reviews

Review Ratings

(53% of reviews)
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Features

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design
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Showing 1 - 171 of 383 Show Reviews: in English | in other languages (863)

Consumer review (amazon.co.uk)

Amazon.co.uk review summary for Fujifilm X10

alaTest has collected and analyzed 161 user reviews of Fujifilm X10 from Amazon.co.uk. The average user rating for this product is 4.2/5, compared to an average user rating of 4.3/5 for other Digital Compact Cameras on Amazon.co.uk. Opinions about the design and image quality are overall positive. The performance and portability are also mentioned favorably. Opinions about the flash and sensor are different, and the water proof and battery get critical opinions.

usability, portability, performance, image quality, design

battery, water proof

85% of the reviews on Amazon.co.uk give this product a positive rating.

Jun, 2025

Expert review by : Audley Jarvis (trustedreviews.com)

Fujifilm X10

Is the X10 the ultimate advanced compact?

Fantastic styling and solid build quality ; Manual zoom control is more intuitive ; Optical viewfinder is large and bright ; Useful EXR and Advanced shooting modes ; Fast Fujinon lens produces sharp, bright images

Produces ugly white discs in place of highlights ; White balance can take time to adjust

Dec, 2011

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Expert review by : Gary Wolstenholme (techradar.com)

Fuji FinePix X10 review

A retro, rangefinder styled compact for enthusiasts

Premium build quality ; Excellent handling ; Optical viewfinder ; Bright, clear screen ; Good ISO performance for a compact

No marking in the viewfinder ; Fiddly bezel on the rear ; Weak built in flash

Updated: We've now subjected the Fuji X10 to a long-term test, and have updated our review with the results. Read the 'Second opinion' page to see how we got on.

Oct, 2012

Partner Source

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Expert review by : Gavin Stoker (t3.com)

Fujifilm X10 review

Fujifilm's X10 compact camera is a more affordable, more compact version of Fuji's Leica copying X100 offers similarly gorgeous styling

Solid build quality ; Retro styling ; EXR sensor

Cost ; No lens flexibility ; Smaller sensor

There will undoubtedly be some wondering why Fuji didn’t go the whole hog and allow the lens to be swapped on the X10 too, especially as this camera’s build quality and feature set will appeal to a similar market. Our spies tell us that such a camera...

Nov, 2011

Partner Source

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Expert review by : William Perceval (pocket-lint.com)

Fujifilm X10

The Fujifilm X10 isn't like an ordinary compact. Far from it: the 12-megapixel sensor at the camera's heart is a 2/3in size - far larger than a standard compact camera sensor and larger still than the 1/7in sensors found in most other high-spec compact...

Great build, bright f2-2.8 lens, excellent images (save for specular highlight issue), zooming optical viewfinder

Specular highlights can morph into white dots, no viewfinder feedback/LCD, 85 percent field of view from viewfinder, no ND filter

The X10’s retro styling looks chic and is matched with impressive performance. This is a compact camera at its best and leaves little to be desired. It outperforms all its nearest rivals, has an excellent lens, bags of hands-on controls and will fit...

Dec, 2011

Partner Source

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Expert review by : Stuff.tv (stuff.tv)

Fujifilm FinePix X10 review

Fujifilm has been indulging a recent obsession with retro-ism. First there was the sublime Fujifilm X100 with its fixed 35mm-equivalent lens, and now we have this less niche but no less lovely X10.

Big sensor means stunning images, Best optical viewfinder out there, Packed full of retro charm

Video could be smoother, Zoom protrudes from slim body

Jan, 2012

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Expert review by : Tim Moynihan (techadvisor.co.uk)

Fujifilm X10 review

Announced today, the throwback-styled Fujifilm X10 aims to outgun competing cameras in the "premium point-and-shoot" class. Because of its size and feature set, it's more of a competitor to the larger Canon PowerShot G12 and the Nikon Coolpix P7100...

The X10 is due in November, and we're excited about it, but we're still waiting to see what its price will be. It looks loaded, but we're hoping the X10's price tag will be more like cameras like the PowerShot G12, the Coolpix P7100, and the Lumix LX5...

Sep, 2011

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Expert review by : Amateur Photographer (amateurphotographer.co.uk)

Fujifilm FinePix X10 review

In boasting a high build quality, intuitive handling and a fast lens, the Fujifilm FinePix X10 combines the best of both high-end compact camera types, such as the larger Canon PowerShot G12 and Nikon P7100, with the smaller Panasonic Lumix DMC-LX5 and...

Apr, 2014

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Expert review by : Shane Richmond (telegraph.co.uk)

Fujifilm X10 camera review

The Fujifilm X10 comes with an impressive range of features but the camera will really win you over with its looks, writes Shane Richmond.

I'll keep using my smartphone as my everyday camera but the X10 is the ideal choice for a camera to take away on holiday or to have handy for special events.

Apr, 2012

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Expert review by : Jonathan Margolis (howtospendit.ft.com)

FujiFilm X10

All-metalic build, cool leather case: the X10 has much to delight

Feb, 2012

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Expert review by : Paul Monckton (reghardware.co.uk)

Fujifilm Finepix X10 compact camera

Review Pulling out a Fujifilm X10 in mid-conversation will often elicit a rapid change of subject. Common responses include, “Oh, now what sort of camera is that?”, “Is that a Leica?” and frequently, “Let me have a go!”. The last of these is one to be...

If you’re in the market for a high-quality camera you can take anywhere, then the Fujifilm X10 is well worth its relatively high price-tag. Quality and attention to detail is evident throughout and if you’re prepared to spend some time working through...

Jan, 2012

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