Preference Infinia 4.01 Paris Natural Dark Brown Hair Dye

Really pleased with colour removed red tones from my hair and covered grey well. We're s the shine though left my hair very Matt looking

I've dyed my hair many colours using nearly every brand before but I've never found one that could neutralize the red in my hair, until I used this one! Shade 4.01 dark brown gave me the exact colour I've been looking for and doesn't fade out much at...

Very happy, the colour was true to the box and covered my roots great. Hair is also now in great condition

4.01 Refined Brown was a cool brown, which I am so happy about as my hair naturally throws out a lot of red. I wanted a colour that could cover up my years of highlights and near enough match my roots. I was worried at first, but the colour has come...

This shade is a gorgeous icy cool brown with no hints of orange. Perfect coverage and long lasting with almost no fading.